Ashley Evans
Nassau
Summary
Dynamic sales leader with a proven track record at Goldwynn Resorts, driving a 50% increase in event revenue. Expert in direct sales and sales training with yield management and strategic planning. I excel in coaching teams to exceed targets while optimizing sales processes. My compelling leadership fosters cross-cultural client relationships, ensuring sustained business growth and profitability.
Overview
24
24
years of professional experience
Work History
Director of Sales
Goldwynn Resorts & Residences
06.2024 - Current
- Managed and motivated sales team to increase event revenue 50% in 5 months.
- Achieved 20% YoY growth in Room Nights and a 10% growth in revenue with proactive promotions and mid week pricing strategies
- Establish Catering Revenue of $106K in room rental alone, no F&B.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
- Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
- Develop and maximize a Rate, Revenue, and Yield Management strategies.
- Manage Marketing team responsible for all Branding, Direct Website, Social Media and on island initiatives. Established and implemented a structured social influencer program to mitigate PR costs and drive organic content.
- Collaborated with marketing teams to help sales campaigns reach niche target audiences including geo-targeting.
- Maintained financial controls, business operations and controlled expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Implemented systems and processes to increase sales including SOPs for standards and upsell strategies for all channels including BT, Group, Leisure & Catering Sales
- Enhanced profitability by developing pipeline management processes.
- Developed Local Incentives/Day Pass packages to maximize revenue in need periods
Executive Senior Manager Retail & Partner Channel
BTC
04.2023 - 01.2024
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to achieve 100% and up to 110% of gross adds target quarter on quarter.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Held one-on-one meetings with sales managers to identify selling hurdles and offered insight into best remedy.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased profit margins by effectively controlling budget and overhead and optimized product turns.
- Achieved established KPI for company, regional team and individual performance through upselling and cross selling
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Instilled service to sales culture that was relationship driven.
- Evaluated hiring, firing, and promotions requests
- Implemented productivity benchmarks across all departments to maximize company revenue
- Evaluated hiring, firing, and promotions requests.
Executive Sr. Manager of Sales (B2C)
BTC
06.2022 - 04.2023
- Proved successful working within tight deadlines and fast-paced environment
- Used critical thinking to break down problems, evaluate solutions and make decisions with clients needs first.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
- Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development.
- Produced remarkable sales and enhanced numbers by managing complete lifecycle from acquisition, servicing and referral lead harvesting
- Leveraged proven sales methods to increase revenue and surpass sales objectives.
- Managed time efficiently in order to complete all tasks within deadlines.
- Managed $25M sales portfolio with 5% increase after 6months
Director of Sales
Marriott Vacations Worldwide
07.2016 - 04.2022
- Acting property lead with responsibilities for Sales, Marketing, Administration, IT, Accounts & Payroll
- Developed SOPs to comply with company policies and create clear expectations
- Delivered growth on budgets through providing excellent customer service, and daily monitoring sales and stretching manager goals.
- Sold over $8M of Vacation Ownership product, exceeding sales goals by 13%.
- Surpassed sales targets at 107% YoY
- Developed presentations and trained sales
- Forecasted sales and tracked team and individual performances regularly. (monthly, quarterly and yearly).
- Coordinated staff sales meetings to discuss developmental strategy, best practices
- Managed and motivated sales team to achieve 11% above budgeted numbers in Q1 2023.
- Developed sales strategy based on research of consumer buying trends and market conditions
Sales Manager
Melia Nassau Beach
02.2014 - 06.2016
- Managed $2 million portfolio on small social groups (weddings/family reunions/birthdays).
- 110% of quota within year one as Sales Manager.
- Elevated from social groups to Corporate Incentive Groups within 12 months
- Assisted negotiation of contracts with Fortune 500 companies, including Aflac & Pfizer.
- Generated monthly and annual sales reports.
- Established and cultivated solid business relationships with new or existing customers
- Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM
- Researched competitors' activities and products to uncover new trends
- Worked with cross functional departments (F&B/Revenue/Catering) to tailor make options for VIP groups with special needs and requests.
Sales Manager
Harborside Resort @ Atlantis Dev. Ltd
11.2001 - 01.2014
- Led team to achieve $10 million sales portfolio
- Developed sales strategies and trained both Sales Exec.'s & Closers
- Trained in negotiations and sales psychology
- Fostered strong working relationships with all Resort departments.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Education
Some College (No Degree) - Marketing
Prairie View A&M University
High School Diploma -
Queen' College High School
2001
Skills
- Direct sales
- Maximizing Revenue
- Creating Ancillary Revenue Streams
- Leisure, Business Transient, Group Sales
- Compelling leadership skills
- Cross-cultural client base
- Brand management
- Review of contracts
- Coaching and mentoring
- Sales processes and Training
- Solution selling
- Strategic planning
Timeline
Director of Sales
Goldwynn Resorts & Residences
06.2024 - Current
Executive Senior Manager Retail & Partner Channel
BTC
04.2023 - 01.2024
Executive Sr. Manager of Sales (B2C)
BTC
06.2022 - 04.2023
Director of Sales
Marriott Vacations Worldwide
07.2016 - 04.2022
Sales Manager
Melia Nassau Beach
02.2014 - 06.2016
Sales Manager
Harborside Resort @ Atlantis Dev. Ltd
11.2001 - 01.2014
Some College (No Degree) - Marketing
Prairie View A&M University
High School Diploma -
Queen' College High School