Deontai Jennings

Content Strategy and Planning:

• Crafted comprehensive content calendars delineating the types of posts, subjects, and formats slated for dissemination across various social media platforms.
• Explored and researched emerging platforms and technologies to evaluate their potential relevance to the brand's overarching strategy.
• Pioneered new content formats and approaches, injecting innovation into content strategies to maintain freshness and engagement.

Content Creation and Branding:

• Developed and executed themed social media and billboard campaigns tied to significant events, holidays, or industry trends, enhancing the brand's relevance and engagement during key moments.
• Utilized storytelling techniques to create narrative-driven content, fostering a deeper emotional connection with the audience and conveying the brand's values.

Collaboration and Integration:

• Orchestrated seamless collaboration with team members to ensure a unified brand message and cohesive visual identity.
• Coordinated efforts with the marketing and PR team, aligning traditional and social media initiatives with broader marketing campaigns.

Content Organization and Analysis:

• Established and maintained a content library, optimizing the organization and accessibility of visuals, videos, and written content for efficient and consistent sharing across platforms.
• Conducted regular competitor analyses to benchmark the brand's social media performance, identifying areas for improvement and innovation.

Content Curation and Engagement:

• Curated Instagram & TikTok pictures & videos with promotional and entertaining content, resulting in a significant increase in engagement by 200+ new and non-followers.
• Executed strategic hashtag campaigns to enhance content discoverability, leading to increased post impressions.
• Implemented user-generated content strategies, encouraging followers to contribute and share their experiences with the brand, resulting in a 20% increase in organic engagement.

Content Planning and Optimization:

• Planned and organized social media content calendars based on date, time, content pillar format, and page theme, contributing to consistent positive results.
• Conducted A/B testing on various content formats and posting times, optimizing engagement rates by 40%.

Advertising and Email Marketing:

• Analyzed Instagram Insights to create ad campaigns with the most effective content, boosting conversion to 400+ accounts reached.
• Created welcome and promotional emails for subscriber lists, incorporating compelling copywriting, subjects, call-to-actions, and useful pictures.

Themed Campaigns and Events:

• Developed and executed themed social media campaigns tied to significant events, holidays, or industry trends, enhancing the brand's relevance and engagement during key moments.