DHARMENDRA SINGH
Steel Sales & Marketing Professional
Kolkata
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
15
15
years of professional experience
Work History
Chief Commercial & Marketing Officer
Hulas Wire Industries
06.2023 - Current
- Leading the Purchase and Sales team of Hulas Wire Industries, Biratnagar, Nepal
- Led cross-functional teams to successfully execute high-impact business development projects.
- Planning raw material import from India and outside to ensure timely availability at best price
- Leading purchase team for spares and consumable purchase from local and India market
- Leading the sales and marketing team for sales of finished goods
- Formulate sales strategy and policy to guide the team.
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
Sales Head
Godavari Ispat & Power Ltd.
01.2023 - 5 2023
- Responsible for creating brand value for GPIL products
- Responsible to create better product mix and market thereby maximizing EBITDA
- Develop system for smooth operation
- Leading energetic sales team for better customer service.
CMO (International Market)
ESL Steel Ltd.
04.2021 - 01.2023
- Responsible for developing new market for ESL
- Developing international market and handling export team of ESL and domestic PIG Iron
- Supervising and coordinating with all departments for smooth execution of export orders
- Engaging with various agencies to get product approval in various countries.
Key Account Head (East)
ESL Steel Ltd.
10.2020 - 04.2021
- Handling some of the major Key accounts of Vedanta Group in Eastern India
- Catering entire requirement of these Key Customers Viz
- Aluminium, Zinc and Steel
- Engage with stakeholders of Key customers for new product development and enrich customer experience.
Region Head (East)
ESL Steel Ltd.
12.2019 - 10.2020
- Looking after Sales and marketing of ESL Products (TMT Bars, Wire Rods & DI Pipes) in eastern region
- Leading an enthusiastic team in the states of WB, Bihar, Odisha, Jharkhand and NE states
- Maximize sales in eastern zone for better EBITDA
- Identify prospective clients from various sectors and generate business from the existing, thereby achieving business targets
- Identify and network with channel partners, resulting in deeper market penetration and reach.
Senior Manager Sales & Marketing-Mumbai
ESL Steel Ltd.
09.2014 - 12.2019
- Looking after sales and direct marketing of ESL Products (TMT Bars, Wire Rods & DI Pipes) in western zone
- Co-ordinate with Regional head for annual and monthly sales target planning and execution
- Initiate and develop relationships with key decision makers in target organizations for business development
- Liaisoning with different government departments and consultants for ESL brand approval
- Provide market intelligence inputs on competitor marketing activities, pricing trends and market demands
- Ensure timely Payment collection and other statutory compliance
- Achievements at Electrosteel, Mumbai: Pioneered in introducing and establishing ESL Brand in Western Region
- Achieved sales figure of 15000 MT and clocked monthly sales revenue of around INR 300 Million
- Developed new market segment of Wire Rod customers.
Dy-Manager Sales & Marketing-Mumbai
Jindal Steel & Power Ltd.
07.2012 - 09.2014
- Looking after sales and marketing of structural steel (Flat and long) and reinforcement steel in Mumbai and adjoining area
- Mapping client requirements & providing advisory services, ensuring that these requirements are met within stipulated time frame so as to increase customer satisfaction
- Plan & execute action plan for warehouse old stock liquidation
- Monitor OTIF delivery of orders to Key customer.
Ast-Manager Marketing Coordination-Raigarh
Jindal Steel & Power Ltd.
06.2009 - 07.2012
- Assisting in managing Sales and Marketing Operations to achieve business goals through customer centric service operations
- Looking after the supply chain management of Steel Plates
- Central co-ordination point from order booking to material shipment
- Shouldering responsibility of coordinating with Sales office, PPC, Plant and QC Dept.
Education
MBA - Marketing
IISWBM
Kolkata 04.2001 -
BCA - Computer Science
IGNOU
NEW DELHI 04.2001 -
Skills
Marketing Analytics
Brand building
Client acquisition
Campaign Management
Sales Strategies
Global Marketing
Accomplishments
- Felicitated with Chairman award in May '22 for successfully securing UK Care certification for ESL Rebar mill
- Felicitated with CEO award for highest sales volume in export market for the Q1 of FY 21-22
- Felicitated with CMO award for highest sales volume in export market for the month of May, 2021
- Felicitated with Best performer of the Month in Sales at Electrosteel in the month of April, May, June '16 and Nov, 2019
- Felicitated with Business Executive Performer of the year at JSPL for 2011-12
- Felicitated with executive of the Month for July 2011 at JSPL
Personal Information
- Father's Name: Sri Prithwi Nath Singh
- Date of Birth: 11/01/82
- Marital Status: Married
Languages
English
Hindi
Timeline
Chief Commercial & Marketing Officer
Hulas Wire Industries
06.2023 - Current
Sales Head
Godavari Ispat & Power Ltd.
01.2023 - 5 2023
CMO (International Market)
ESL Steel Ltd.
04.2021 - 01.2023
Key Account Head (East)
ESL Steel Ltd.
10.2020 - 04.2021
Region Head (East)
ESL Steel Ltd.
12.2019 - 10.2020
Senior Manager Sales & Marketing-Mumbai
ESL Steel Ltd.
09.2014 - 12.2019
Dy-Manager Sales & Marketing-Mumbai
Jindal Steel & Power Ltd.
07.2012 - 09.2014
Ast-Manager Marketing Coordination-Raigarh
Jindal Steel & Power Ltd.
06.2009 - 07.2012
MBA - Marketing
IISWBM
04.2001 -
BCA - Computer Science
IGNOU
04.2001 -
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