Basant Kumar Singh
Bardibas -9, Madhesh Province
Summary
Dynamic digital marketing professional with over 7 years of experience in crafting and executing impactful marketing strategies for diverse brands. Expertise includes SEO, SEM, content strategy, social media marketing, PPC, email campaigns, and data-driven initiatives, consistently driving online traffic and optimizing conversion rates. Strong passion for leveraging innovative digital tools and analytics to refine strategies ensures maximized ROI in an ever-evolving digital landscape. Committed to continuous improvement and contributing to team success while achieving organizational goals through a proactive and results-oriented approach.
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level position. Ready to help team achieve company goals.
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job] position. Ready to help team achieve company goals.
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Digital Marketing Head position. Ready to help team achieve company goals.
Innovative technology professional with several years of diverse experience. Skilled in enhancing systems and aligning technical solutions with business objectives. Proven success in leading projects from start to finish and contributing to organizational growth and success.
Recent graduate with foundational knowledge in Digital Marketing & Information Technology and hands-on experience gained through academic projects and internships. Demonstrates strong teamwork, problem-solving, and time-management skills. Prepared to start career and make meaningful contributions with commitment and drive.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Dynamic individual with hands-on experience in Digital Marketing & Website Development and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
9
9
years of professional experience
Work History
HOD - Digital Marketing, IT & Ecommerce
Fatafat Sewa Private Limited
10.2021 - Current
- Strategy Leadership: Led and mentored a cross-functional team to develop and execute high-impact digital marketing and e-commerce strategies that drove significant business growth by 20%
- E-commerce Optimization: Enhanced online sales performance by optimizing e-commerce platforms, improving user experience (UX), and implementing conversion rate optimization (CRO) techniques.
- Data-Driven Campaigns: Spearheaded data analytics to refine digital marketing efforts, ensuring maximum ROI through targeted SEO, SEM, PPC, and social media campaigns.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Passionate about learning and committed to continual improvement.
- Worked flexible hours across night, weekend, and holiday shifts.
- Managed time efficiently in order to complete all tasks within deadlines.
- Organized and detail-oriented with a strong work ethic.
- Paid attention to detail while completing assignments.
- Cross-Channel Integration: Developed and implemented multi-channel marketing campaigns, driving consistent brand messaging and customer engagement across digital and offline channels.
- Revenue Growth: Achieved consistent revenue growth by aligning digital marketing initiatives with market trends, leveraging customer insights, and driving increased online traffic and conversions.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Developed and maintained courteous and effective working relationships.
- Proved successful working within tight deadlines and a fast-paced environment.
- Learned and adapted quickly to new technology and software applications.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Strengthened communication skills through regular interactions with others.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Digital Marketing Head & IT Specialist
Up World Business Private Limited
06.2019 - 09.2021
- Create and manage the marketing budget, ensuring efficient allocation of resources and optimizing ROI.
- Oversee market research to identify emerging trends, customer needs, and competitor strategies.
- Monitor brand consistency across marketing channels and materials.
- Managed and grew social media accounts, creating engaging content, increasing follower engagement, and leveraging paid campaigns to drive traffic and sales.
- Worked closely with cross-functional teams (design, product, sales) to align marketing efforts with business goals; regularly reported on performance, KPIs, and growth metrics to senior management.
- Led digital marketing strategy, enhancing brand visibility across multiple platforms.
- Developed and executed comprehensive content marketing plans, driving engagement and user acquisition.
- Managed cross-functional teams to launch integrated campaigns, aligning with business objectives.
- Analyzed market trends and consumer insights to inform targeting and positioning strategies.
- Optimized digital advertising budgets, ensuring maximum return on investment through data-driven decisions.
- Mentored junior team members, fostering skills in digital marketing tools and best practices.
- Collaborated with sales teams to create cohesive messaging that supports revenue generation efforts.
- Implemented advanced analytics systems for performance tracking and continuous improvement of campaigns.
- Utilized search engine optimization best practices to increase website visibility and rankings.
- Launched new product lines through effective online campaigns that generated significant interest from target audiences.
- Stayed current on industry trends and emerging technologies to maintain a competitive advantage in the marketplace.
- Spearheaded the development of mobile apps and responsive websites for an enhanced user experience across devices.
- Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
- Established a robust social media presence, fostering a strong community of engaged followers.
- Optimized website performance for enhanced user experience and higher conversion rates.
- Managed cross-functional teams to execute integrated digital marketing campaigns.
- Implemented email marketing campaigns that nurtured leads and increased customer retention.
- Tracked key performance indicators to analyze campaign effectiveness and inform future strategies.
- Streamlined processes related to project management, improving efficiency within the department.
- Offered assistance in implementing and developing training programs.
- Generated reports to track performance and analyze trends.
- Developed and implemented preventive maintenance procedures.
- Helped streamline repair processes and update procedures for support action consistency.
- Monitored system performance to identify potential issues.
- Assisted in development of system security protocols.
- Tested new software and hardware prior to deployment.
- Responded to customer inquiries and provided technical assistance over phone and in person.
- Researched and identified solutions to technical problems.
- Managed high levels of call flow and responded to technical support needs.
- Used ticketing systems to manage and process support actions and requests.
- Developed customized software solutions for improved business processes and increased productivity.
- Collaborated with cross-functional teams to develop innovative IT strategies aligned with business goals.
- Reduced downtime by identifying potential issues and resolving them proactively.
- Streamlined technical support process for enhanced user satisfaction and faster issue resolution.
- Monitored systems in operation and input commands to troubleshoot areas.
- Trained employees on new technologies, increasing competency levels across the organization.
- Collaborated closely with other departments to provide tailored technology solutions that addressed their specific needs or challenges.
- Maintained a comprehensive knowledge of current industry trends, developments, tools, or techniques relevant to the role of an IT specialist.
- Led migration projects to modernize legacy systems without disrupting daily operations or compromising security standards.
- Maintained servers and systems to keep networks fully operational during peak periods.
- Collaborated with management to align IT strategy with organizational goals, driving performance enhancements.
- Streamlined IT processes by introducing automation tools, reducing response times significantly.
- Led cross-functional teams in deploying new technologies aligned with business objectives.
- Provided technical support for hardware and software issues, improving user satisfaction rates.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 20%.
- Mentored junior staff on troubleshooting techniques and best practices in IT support.
- Established strong relationships with vendors, negotiating favorable contracts while maintaining high-quality products and services.
IT Officer & Digital Marketing Specialist
Kshireswar Network Private Limited
02.2017 - 05.2019
- Led the integration of IT systems with marketing initiatives, ensuring seamless digital infrastructure for campaign execution and performance tracking.
- Managed cross-functional teams across IT and marketing departments to deliver tech-driven marketing solutions and digital transformation projects.
- Oversaw the implementation and optimization of digital platforms, tools, and CRM systems to support marketing automation, analytics, and customer engagement.
- Directed multi-channel marketing campaigns (SEO, SEM, social media, email) while leveraging IT solutions to analyze data and optimize for better ROI and customer experience.
- Implemented IT security protocols to safeguard sensitive information and enhance system integrity.
- Managed software deployments and upgrades, ensuring minimal disruption to operations.
- Provided technical support and troubleshooting for hardware and software issues across departments.
- Coordinated training sessions for staff on new technologies, enhancing user proficiency and productivity.
- Led cross-functional teams in IT projects, driving successful completion within established timelines.
- Provided exceptional IT support for staff members, resulting in increased productivity.
- Maintained 24/7 availability for critical system support issues ensuring minimal disruption to day-to-day operations.
- Developed custom applications to automate routine tasks, saving time and increasing productivity levels within the organization.
- Collaborated with cross-functional teams on various projects, ensuring seamless integration of IT solutions.
- Assessed user needs and provided tailored training sessions for improved technological competency across departments.
- Upgraded outdated systems with modern technology, enhancing overall performance and reliability.
- Conducted regular system audits for compliance with industry standards and regulations.
- Diagnosed complex technical issues quickly, providing timely resolutions that minimized downtime.
- Managed vendor relationships, negotiating contracts to secure cost-effective solutions for the company''s IT needs.
- Evaluated emerging technologies and recommended strategic investments that aligned with organizational goals.
- Helped integrate remote work capabilities into existing infrastructure during COVID-19 pandemic while maintaining high levels of security.
- Led successful migration of company data to cloud-based storage systems for increased accessibility and security.
- Developed and maintained company intranet, streamlining internal communication processes.
- Coordinated IT operations activities to deliver smooth flow of daily business needs.
- Developed and implemented measures and procedures to protect IT systems from cyber threats and data breaches.
- Collaborated with other departments to help meet IT needs and properly integrate and secure systems.
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
- Managed social media platforms, increasing engagement through targeted content strategies.
- Implemented email marketing campaigns, improving open rates through segmented targeting.
- Collaborated with cross-functional teams to integrate SEO best practices into web content.
- Conducted A/B testing on landing pages to refine user experience and conversion rates.
- Mentored junior team members in digital marketing tools and best practices for skill enhancement.
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Facilitated collaboration between marketing and product development teams to ensure cohesive messaging and product positioning.
- Implemented GDPR compliance measures for all digital marketing activities, ensuring data privacy and security.
- Researched and analyzed industry trends to inform search marketing strategies.
- Managed search engine marketing budgets and tracked campaign performance.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Designed paid client ads for use on diverse social media platforms.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Created compelling content for various digital channels, enhancing engagement and encouraging shares.
- Educated team members on latest digital marketing trends and technologies, fostering culture of continuous learning.
Education
High School Diploma -
Birgunj Institute of Technology
Birgunj - 14, Parsa03-2022
Bachelor in Information Technology - Running - Information Technology
Institute of Engineering, IOE Pulchowk Campus
Lalitpur10-2026
No Degree - Middle School Education
Shree Rastriya Secondary School
Bardibas-9, Pashupatinagar01.2018
Skills
- Business Process Improvement
- Project Management
- Public Relations
- Teamwork
- Development & Training
- Supervision & Leadership
- Communication & Collaboration
- Product & Market Research
- Brand Strategy & Reputation Management
- Data Analytics & Reporting
- Paid Advertising (PPC)
- Prototyping & Product Design
LANGUAGES
English (Fluent)
Hindi (Fluent)
Nepali (Fluent)
Timeline
HOD - Digital Marketing, IT & Ecommerce
Fatafat Sewa Private Limited
10.2021 - Current
Digital Marketing Head & IT Specialist
Up World Business Private Limited
06.2019 - 09.2021
IT Officer & Digital Marketing Specialist
Kshireswar Network Private Limited
02.2017 - 05.2019
High School Diploma -
Birgunj Institute of Technology
Bachelor in Information Technology - Running - Information Technology
Institute of Engineering, IOE Pulchowk Campus
No Degree - Middle School Education
Shree Rastriya Secondary School