Jalaj Rana
Sales & Business Development Management
Meerut Cantt
Summary
Driven Country Sales Manager with 17+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
Work History
Country Sales Manager
KRBL Limited (India Gate)
05.2024 - Current
- Collaborated with internal departments to streamline processes, resulting in improved customer satisfaction and retention rates.
- Developed and executed sales strategies for consistent revenue growth in the territory.
- Analyzed market trends and competitor activity, adjusting sales tactics accordingly to maintain a competitive edge.
- Led territory expansion efforts by identifying opportunities for growth and successfully acquiring new accounts.
- Built relationships with customers and community to establish long-term business growth.
- Implemented systems and procedures to increase sales.
- Spearheaded new product launches, coordinating promotional efforts for successful market penetration.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Regional Sales Manager, Area Sales Manager
Unilever Nepal Limited
8 2015 - 12.2018
- Lead team of 2 ASM's, 12 TSO's, 27 Supervisor's and 124 DSR's - responsible for GT Markets S&D of Western Nepal and their training and capability development - Handling Business turnover of 40 Crores / Month in NPR currency through DMS system (SFA)
- Deal within the Marketing and Customer Marketing team to service efficiently as per Brand / Product / Market Potential, Appoint Distributors as per market Potential, guiding team to achieve Target on monthly / TDP basis, Visit Key counter personally, Focused on range distribution of Unilever products.
National Sales Manager, Sales & Marketing Manager
United Distributor's (Vishal Group) / Suyash International - Britannia Biscuits Business
04.2014 - 07.2015
- Sales forecast planning on monthly basis for easily execution - secondary and indent – primary
- Responsible for people hiring, training and development for all team members across Nepal
- Responsible for business development in General Trade and Modern Trade of Nepal Market along with Responsible for A.S.P
- And Top line P&L by Leading a team of 36 People's
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
- Exceeded targets by building, directing, and motivating high-performing sales team
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Area Sales Manager
PepsiCo India - Lehar Division
07.2010 - 03.2014
- Exceeded targets by building, directing, and motivating high-performing sales team of Sales Executives
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Led sales region to increase sales and boost team morale.
Territory Sales Officer
Hindustan Unilever Ltd
04.2008 - 06.2010
- Monitoring and Coaching Sales team responsible for Daily basis maintaining minimum scheduled Calls per Day for getting sales, doing Merchandising & taking orders from store though device (SFA).
Customer (Sales) Executive
Varun Beverages Ltd
12.2006 - 03.2008
Customer Business Developer / Territory Sales Inch
3M India Ltd (Home Care Division - Scotch Brite)
Education
Diploma - Computer Management / Information Technology
Tuples - Meerut
09.2005 - 05.2006
Bachelor of Commerce - Accounting And Business Management
Meerut Collage - C.C.S UNIVERSITY
07.2003 - 05.2005
Skills
Business development and planning
Strategy development
Operations management
Performance evaluation
Relationship building
Sales team supervision
Business Planning
New Business Development
Marketing expertise
Sales Leadership
Competitive Analysis
Cost Management
Forecasting ability
Strategic Planning
Problem-solving abilities
Effective Communication
Decision-Making
Time Management
Interpersonal Skills
Multitasking
Team building
Certification
Rules for Rising Leaders, 05/01/2020
Accomplishments
- Delivered Higher Growth in Relative performance compared to organization in years of 2020, 2021 & 2022.
- Delivered 4 out of 4 Quarters in 2020, 2021 and in 2022 in terms of Sales Delivery and all Execution parameters.
- Got Best Area / Region (Team award) for best delivery in 2019. - Unilever Nepal.
- Delivered triple digit Sales Growth in Kathmandu Valley in 2015-16 over 2014-15 - Britannia Business
- Delivered highest no. of perfect stores and FOS (Sales metrics of Unilever) in north 2012-13 consistently - Hindustan Unilever.
- Delivered highest Growth 108% in unit in 2009 and winner of “Study Trip to Egypt” in Cola share war contest - Varun Beverages Ltd. (Pepsi).
- North Lion Award for achieving Highest sales growth of 120% in value / volume - 3M India Ltd.
Homecity
Meerut Cantt
Homecountry
India
Homestate
Uttar Pradesh
Additional Information
DOB - 01/021984
Timeline
Country Sales Manager
KRBL Limited (India Gate)
05.2024 - Current
National Sales Manager, Sales & Marketing Manager
United Distributor's (Vishal Group) / Suyash International - Britannia Biscuits Business
04.2014 - 07.2015
Area Sales Manager
PepsiCo India - Lehar Division
07.2010 - 03.2014
Territory Sales Officer
Hindustan Unilever Ltd
04.2008 - 06.2010
Customer (Sales) Executive
Varun Beverages Ltd
12.2006 - 03.2008
Diploma - Computer Management / Information Technology
Tuples - Meerut
09.2005 - 05.2006
Bachelor of Commerce - Accounting And Business Management
Meerut Collage - C.C.S UNIVERSITY
07.2003 - 05.2005
Regional Sales Manager, Area Sales Manager
Unilever Nepal Limited
8 2015 - 12.2018
Customer Business Developer / Territory Sales Inch
3M India Ltd (Home Care Division - Scotch Brite)
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