Summary
Overview
Work History
Education
Skills
Websites
Languages
Activities Projects
Timeline
Generic
Piyush Karn

Piyush Karn

Kathmandu

Summary

A seasoned marketing professional with over 11 years of extensive experience in the dynamic realms of Marketing, Branding, Advertising, and Events. Demonstrated success in both Indian and Nepalese markets, collaborating with leading corporate. Currently, excelling as a Group Head, Brand & Strategy at Softed Group of Companies while simultaneously serving as the Chief Marketing Officer (CMO) for Gyapu Marketplace in Kathmandu, Nepal. Proficiently navigated through diverse industries including E-commerce, Ed-tech, Education, Automobile, Lifestyle, Liquors, Electronics, and IT. Seeking to leverage this rich background and strategic prowess to drive impactful initiatives and contribute significantly to organizational growth and success.

Overview

10
10
years of professional experience

Work History

Chief Marketing Officer

Gyapu.com - Ecommerce Marketplace
04.2023 - Current
  • Leading the marketing department to develop and implement effective strategies to drive customer acquisition, retention, and revenue growth
  • Overseeing all aspects of marketing including digital advertising, content creation, social media management, and influencer partnerships
  • Analyzing market trends and consumer behavior to identify opportunities for product and service enhancements
  • Collaborating with cross-functional teams to align marketing efforts with overall business objectives
  • Monitoring and optimizing marketing performance metrics to maximize ROI and achieve business goals.

Group Head, Brand & Strategy

Softed Group Of Companies
01.2023 - Current
  • Spearheading brand development and strategy initiatives for a diverse portfolio of companies under Softed Group, including Softwarica College, Sunway College, Unicampus Global, Gyapu.com, Jamna.com, Digischool, Digimedical, and Digi Technology
  • Developing comprehensive marketing and advertising strategies to enhance brand visibility, customer engagement, and revenue generation across multiple sectors including IT, education, and e-commerce
  • Leading cross-functional teams to execute marketing campaigns, manage events, and maintain public relations efforts
  • Managing budgets, negotiating contracts, and ensuring cost-effective marketing solutions
  • Overseeing market research and competitive analysis to identify trends and opportunities for business growth.

Chief executive Officer

Fulcrum advertising Private LIMITED
12.2021 - 09.2022

Head of Marketing

Fulcrum Advertising Private Limited
12.2020 - 12.2021


  • Campaigns includes BTL, ATL, Digital and PR.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
  • Enhanced customer engagement with targeted social media strategies and content creation.
  • Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
  • Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.

Marketing Manager

Farak Initiatives
05.2020 - 12.2020
  • Establishing marketing goals based on past performance and market forecasts
  • Oversees current offerings and comes up with initiatives for new products or services
  • Research and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.

Manager

Truefitt And Hill
07.2019 - 04.2020
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.

Project Head

Academy of Media and Event MANAGEMENT
12.2018 - 05.2019
  • Worked as a Project Manager in Nepal’s First Ever Media, Communication and Advertising Expo -2019
  • Nepal Media Expo, Nepal Broadcast Expo, Nepal ICT Expo, Nepal Advertising Expo

National Director

Face Of The World NEPAL
11.2016 - 11.2018
  • Face of The World Nepal (Official Franchise of Face of The, World International)
  • Analyzed data and developed actionable recommendations to drive growth.
  • Conducted thorough market research to identify potential growth opportunities within existing territories.
  • Negotiated favorable contracts with suppliers, reducing costs for each franchise location.
  • Provided ongoing coaching and motivation to franchisees and management by remaining in contact through use of video conferencing and other available technology.

Assistant Marketing Event MANAGER

Business PLUS TV Padma Media GROUP
11.2017 - 09.2018
  • Worked as an Assistant Marketing/ Event Manager in CEO Awards 2017 in Kathmandu
  • Worked as an Assistant Marketing/ Event Manager in 2nd Nepal Education Fair in Kathmandu, Pokhara, Chitwan, Butwal, Biratnagar, Birgunj, Birtamod, Surkhet, Nepalgunj, and Dhangadhi

CEO & CO-Founder

Xtord Horizon Media Nepal Pvt Ltd
08.2014 - 09.2017
  • Founded the company by two partners
  • Major services provided were PR agency and event management
  • Clients worked with – Oppo Nepal, Apollo Tyres Nepal, Federation of Nepal Chamber of Commerce and Industries Province 2 Madhesh, Janakpur Trade Fair 2017 etc.

Education

B. Tech (Computer Science) -

Sambharam Institute of Technology, Bengaluru
01.2015

PUC (10+2) Science -

Sambharam Institute of Technology, Bengaluru
01.2012

10th -

Gurukul Kurukshetra, Haryana
01.2010

Skills

  • Decision-Making
  • Digital Marketing
  • Social Media Marketing
  • Brand Awareness
  • Content Strategy
  • Marketing Analytics
  • Media Planning
  • Business Development
  • Product positioning
  • Contract Negotiation
  • Corporate Communications
  • Competitive Analysis
  • Traditional marketing strategies
  • E-commerce Strategies
  • Marketing Plan Development
  • Branding
  • Event Planning
  • Campaign Planning
  • ROI Analysis
  • Budget Oversight
  • Advertising
  • Media Relations

Languages

English
Proficient
C2
Hindi
Proficient
C2
Nepali
Proficient
C2

Activities Projects

  • 09/01/22, 01/01/23, Project Duty Manager, Fifa World Cup 2023, Doha Qatar
  • Launched Avita Laptops Global exclusively in Nepal.
  • Worked with Various Brands and campaigns being in ad agency such as Ford, Micromax, Fonepay, Esewa, Jac Motors, Smirnoff, Digicom, Bank of Kathmandu etc.
  • Project Head, Marketing/Events for Media, Communication & Advertising expo 2018
  • Performed Lead Role in Maithili Most Expensive Movie “Premak Basaat” as Lead Character Released in India (Mumbai), Nepal, Dubai, and Qatar.
  • 3 Music Videos (1 Nepali and 2 Hindi)
  • Judged 26 Fashion Show/Beauty Pageant/Page 3 Shows
  • Hosted Haute Couture Fashion Fiesta and Everest cine Awards
  • 2016, 2017, Face of the World International 2nd Runner up at Face of The World International UK, Birmingham
  • 2016, 2017, Best Runway Award Winner World at Face of the World International, Birmingham
  • 2015, 2016, Mr. Rajdhani Nepal 2015 Winner at Expose Nepal (Mr. Nepal Organization), Kathmandu
  • 2014, 2015, Mr. Karnataka India 2014 2nd Runner up at Infinity School of Fashion, Bengaluru

Timeline

Chief Marketing Officer

Gyapu.com - Ecommerce Marketplace
04.2023 - Current

Group Head, Brand & Strategy

Softed Group Of Companies
01.2023 - Current

Chief executive Officer

Fulcrum advertising Private LIMITED
12.2021 - 09.2022

Head of Marketing

Fulcrum Advertising Private Limited
12.2020 - 12.2021

Marketing Manager

Farak Initiatives
05.2020 - 12.2020

Manager

Truefitt And Hill
07.2019 - 04.2020

Project Head

Academy of Media and Event MANAGEMENT
12.2018 - 05.2019

Assistant Marketing Event MANAGER

Business PLUS TV Padma Media GROUP
11.2017 - 09.2018

National Director

Face Of The World NEPAL
11.2016 - 11.2018

CEO & CO-Founder

Xtord Horizon Media Nepal Pvt Ltd
08.2014 - 09.2017

B. Tech (Computer Science) -

Sambharam Institute of Technology, Bengaluru

PUC (10+2) Science -

Sambharam Institute of Technology, Bengaluru

10th -

Gurukul Kurukshetra, Haryana

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