Prasun Sen
Kathmandu - Nepal
Summary
FMCG Professional with 20+ Years of Experience & expertise at creating sales plans and quotas in alignment with business objectives. Forecasting Monthly quarterly, half yearly and annual plans. Specialized in handling sales processes, from prospecting and lead generation to post-sales support and account management. A holder of strong and excellent communication skills, both verbal and written, with the ability to effectively interact with clients from diverse backgrounds along with being a prominent leader. Extensively experienced at identifying and achieving sales opportunities along with meeting and exceeding sales target.
Overview
20
20
years of professional experience
Work History
Sales Manager
Aarti Group ( Aarti Vegetable Product Pvt Ltd )
Kathmandu
04.2024 - Current
- Developed and implemented sales strategies to increase market share.
- Identified and developed new markets for products or services.
- Established relationships with key clients, while maintaining existing customer base.
- Managed daily operations of sales department, including supervision of staff members.
- Monitored industry trends and competitor activities to stay ahead of the competition.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Negotiated contracts with suppliers to achieve cost savings without compromising quality standards.
- Tracked monthly sales to generate reports for business development planning.
- Achieved company growth and brand development through market expansion and sales.
Area Sales Manager
Emami Agrotech Ltd.
09.2022 - 03.2024
- Forecasting monthly quarterly, half yearly and annual plans
- Developing sales and marketing strategies to drive sales growth in the assigned area
- Developing the team in order to work jointly and share individual thought process with each other
- Developing the winning mindset for one team
- Utilizing the individual Strength in right direction and working on the developing area and competencies is most important part
- Managing the sales team of 5 manpower on-roll for sales growth and revenue enhancement
- Conducting in-depth market research to understand the trend
- Maintaining and increasing the sales of the company's products
- Successfully achieving the targets and goals set for the area
- Prioritizing the work and delegation of work with right input in right time
- Facilitating proper scheme utilization in market and collecting feedback thereof
- Monitoring distributor's activities and tracking competition activities
- Meeting and exceeding primary and secondary budget targets
- Addressing and resolving the clients's issues and complaints
- Utilizing business intelligence skills to provide sales insights to marketing and sales staff.
Customer Development Executive
Colgate Palmolive (India). Ltd
01.2012 - 01.2022
- Developed top key customers through the execution of differentiated national and customized activities
- Ensuring regular customer engagement to further build business and relationship
- Successfully maintained the sustainable growth in area
- Improving distributor infrastructure in terms of salesman and delivery unit
- Planned and executed category-growing initiatives to win in the customer via cross-functional engagement and stakeholder management
- Achieved point-of-purchase excellence based on agreed key performance indicators
- Increasing the Distribution in Rural & Urban Market & Slum coverage in Metro for long term sustainable growth
- Handled Kolkata wholesale distribution process for 5 consecutive years
- Customer Development Officer (2012-2017): Identified new markets and accounts and brought them under direct coverage on a regular basis
- Ensured addition of speciality wholesalers
- Ensured stores in route list are classified according to the accurate RE
- Ensured that SSM efforts are advised to reduce number of non-purchasers
- Trained and developed sales associates through required mode of training
- Mentored and empowered sales associates to perform well by ensuring that CP benefits are availed by SSMs.
Sales Officer
Heinz India Pvt Ltd.
01.2008 - 01.2012
- Improved the Super Stockist Productivity
- Collaborated with the marketing department to ensure that the company is reaching its target audience
- Developed and sustained long-lasting relationships with customers
- Tracked all appointments, sales, complaints, status reports, thoroughly for manager review
- Promoted specific products as directed by upper management
- Analyzed competitors' products to determine product features, benefits, shortfalls, and market success
- Developed strategies for more effective sales, both individually and as part of a team.
Territory Business Developer
Abbott India Pvt Ltd.
01.2006 - 01.2008
- Devised effective territory sales and marketing strategies
- Analyzed data to find the most efficient sales methods
- Met with clients to address concerns and provide solutions
- Discovered sales opportunities through consumer research
- Presented products and services to prospective clients
- Conducted training in sales techniques and company product attributes
- Assessed sales performance according to KPIs
- Monitored competition within assigned region
- Prepare and submit reports to the upper management.
Team Leader
Primera communication Pvt.Ltd (DSA for HUTCH)
01.2004 - 01.2006
- Used to handle the team and looked into the operation in the areas of marketing which included acquiring new clients and sustaining them
- Managed the day-to-day activities of the team
- Developed and implementing a timeline to achieve targets
- Delegated tasks to team members
- Conducted quarterly performance reviews
- Contributed to the growth of the company through a successful team.
Education
B.Sc. -
Bangalore University
Intermediate -
Malda Town High School
Xth -
Ramakrishna Mission Vivekanada Vidya Mandir
Skills
- Expert at creating sales plans and quotas in alignment with business objectives
- Specialized in handling sales processes, from prospecting and lead generation to post-sales support and account management
- Strong and excellent communication skills, both verbal and written
- Extensively experienced at identifying and achieving sales opportunities and exceeding sales targets
- FMCG Management
- Category Management
- Distribution Management
- Customer & Trade Marketing
- Brand Management Leadership
- Team Management
- Coaching & Mentorship
- Product Knowledge
- Client Relationship Management
- Market Expansion
- Competition Analysis
- Revenue Management
- Strategic Skills
- Area Management
- Technical Proficiency
- Collaboration & Coordination
- Performance Management
- New Business Development
- KPI analysis
- Strategic Planning
- Staff Management
- Sales team training
Notable Accolades
- 2019- FAE Awards (VP Roll of Honour)
- Successful in making the Bura Bazar WS with a Double Digit Growth
- Successively 2 years achieved highest Growth in Tooth Brush brand in entire east
- Also having the highest Toothbrush Contribution of 21% on overall business in entire East
- Successfully Implementing Rural VAN Centre at Midnapore District & added more than 4000 Stores in a single year
- Highest CAGR Growth of 9% at Malda Zone - Under North Bengal
- Understand the Business Complexity Bura Bazar Wholesale & made a successful Strategy by building up the Different Toothpaste & Toothbrush assortment to minimize the dependency of Base SKU
- Made a successful Business Plan at Dhanbad & Santhal pargana in Jharkhand- Where reducing the Salesman / Manpower attrition was Key Achievements
Professional Attributes
- FMCG Management
- Category Management
- Distribution Management
- Customer & Trade Marketing
- Brand Management Leadership
- Team Management
- Coaching & Mentorship
- Product Knowledge
- Client Relationship Management
- Market Expansion
- Competition Analysis
- Revenue Management
- Strategic Skills
- Area Management
- Technical Proficiency
- Collaboration & Coordination
Profile Snapshot
data analysis, customer marketing, Channel sales, Team handling & distribution management, creating sales plans and quotas, handling sales processes, communication skills, identifying and achieving sales opportunities
Personal Information
Date of Birth: 08/12/84
Languages
- English, Full Professional Proficiency
- Hindi, Full Professional Proficiency
- Bengali, Full Professional Proficiency
Projects
Project ACE (Accelerated Competency Enhancement) in 2016 Designed Successful GTM Model for Chattishgarh (As a Team of Two People) Project on Slums - How to Build the Stable Distribution Model in Slums Area in Kolkata Metro in 2016 Project Impact in 2017 Revive Patna Urban Growth (As a Team of Two People) STA for 6 Months In Trade & Customer Marketing Under TBR Marketing Program - Where Need to design TBR Detailer & also need to design the Program 'How to Increase TBR Contribution'
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Assamese
Advanced (C1)
C1
Timeline
Sales Manager
Aarti Group ( Aarti Vegetable Product Pvt Ltd )
04.2024 - Current
Area Sales Manager
Emami Agrotech Ltd.
09.2022 - 03.2024
Customer Development Executive
Colgate Palmolive (India). Ltd
01.2012 - 01.2022
Sales Officer
Heinz India Pvt Ltd.
01.2008 - 01.2012
Territory Business Developer
Abbott India Pvt Ltd.
01.2006 - 01.2008
Team Leader
Primera communication Pvt.Ltd (DSA for HUTCH)
01.2004 - 01.2006
B.Sc. -
Bangalore University
Intermediate -
Malda Town High School
Xth -
Ramakrishna Mission Vivekanada Vidya Mandir
Similar Profiles
Pradeep KumarPradeep Kumar
Assistant Manager at Aarti IndustriesAssistant Manager at Aarti Industries
Chetan SahuChetan Sahu
Manager (Technology Development, R&D) at Aarti Industries LtdManager (Technology Development, R&D) at Aarti Industries Ltd
Devendra BoraseDevendra Borase
QA - Executive at Aarti Surfactants Limited.QA - Executive at Aarti Surfactants Limited.