RUSMITA MASKEY
Marketing Specialist
Kathmandu
Summary
Strategic Sales and Marketing Specialist offering 7 years of background coordinating both marketing and sales activities in the Non-life Insurance industry. Polished in developing successful sales strategies and implementing sales tactics. Expertise in SEO and SEM paired with outstanding research abilities and solid computer skills.
Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service. Organized and dependable candidate, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals
Overview
8
8
years of professional experience
3
3
Languages
5
5
years of post-secondary education
Work History
Marketing Specialist
Himalayan Everest Insurance Limited
05.2022 - Current
- Identifying new markets through research into market insights, competitive analysis and using it to design new insurance products.
- Planning, developing, and implementing overall macro marketing policies and aligning them with the micro market campaigns and other advertisements (including SM) to optimize sales objectives.
- Responsible for the product, pricing, and distribution mix of all products in different regions throughout Nepal.
- Building sustainable partnerships with vendors, advertising agencies and creative artists for effective advertisement campaigns and sales.
- Advertisement campaign – designing, scripting, recording, and budgeting including effective distributions through correct promotional channels.
- Training and development of sales teams when new products are designed to make sure the campaigns and sales pitches are coherent with the strategy behind the product design.
Sales and Marketing Lead
Himalayan General Insurance Co. LTD
12.2018 - 05.2022
- Creating KPI for insurance sales team.
- Product campaigns and provided valuable input in the product design and marketing strategy execution of several new products, especially agriculture insurance and personal injury insurance.
- Instrumental in increasing sales network of vendors and maintaining relationships with them.
- Reacting to competitor products by suggesting the management team new products and price/distribution mix.
Sales and Marketing Assistant
Himalayan General Insurance Co. LTD
07.2017 - 12.2018
- Support the Marketing and Sales Lead.
- Assisting the marketing department in their advertising and promotional efforts.
- Completing clerical and administrative duties, building social media campaigns and preparing promotional materials and presentations.
Education
Bachelor's in Business Studies - Business Studies
01.2013 - 12.2017
+2 (secondary school) -
Primary level Schooling -
Skills
Client Relationship Management
Sales Presentations
CRM Management
Marketing Plan Development
Performance Tracking
Competitive Analysis
Product Promotion
Customer Portfolio Management
New Business Development
Sales Targeting
Customer Service
Interpersonal Skills
Goal Setting and Achievement
Analytical Thinking
Accomplishments
- Training on customer service forefront
- Let's play sales
- Non-Life Marketing session - Beema Samiti
- Nation Insurance Academy (NIA) - General insurance training
- Entrepreneurship studies with Professor Dr. Philp From Norway
Timeline
Marketing Specialist - Himalayan Everest Insurance Limited
05.2022 - Current
Sales and Marketing Lead - Himalayan General Insurance Co. LTD
12.2018 - 05.2022
Sales and Marketing Assistant - Himalayan General Insurance Co. LTD
07.2017 - 12.2018
Tribhuvan University South Western State College - Bachelor's in Business Studies, Business Studies
01.2013 - 12.2017
Kathmandu Valley College - +2 (secondary school),
Forward Academy - Primary level Schooling,
Languages
English
Very Good
Hindi
Professional Working
Nepali
Native or Bilingual
Personal Information
- Date of Birth: 10/26/94
- Gender: Female
- Nationality: Nepalese
Attributes
- Verbal Communication: recognized ability to communicate with a range of individuals from different cultures and backgrounds.
- Commitment & Dedication: Willing to provide long-term ongoing contribution and commitment to an organization.
- Collaborative Team Member: Ability to collaborate with team members.
Personal Information
- Date of Birth: 10/26/94
- Gender: Female
- Nationality: Nepalese