Rusmita Maskey
Marketing Specialist
Kathmandu
Summary
Strategic Sales and Marketing specialist offering 6.5-years background coordinating both marketing and sales activities Non-life Insurance industry. Polished in developing successful sales strategies and implementing sales tactics. Expertise in SEO and SEM paired with outstanding researching abilities and solid computer skills. Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Sales and Marketing Officer
HIMALAYAN EVEREST INSURANCE LIMITED
05.2022 - Current
- Conducted detailed competitor analysis to identify unique selling points and opportunities for differentiation in marketplace.
- Utilized CRM systems to track sales performance metrics, identify areas for improvement, and inform future strategies for sustained growth.
- Analyzed market trends to adapt sales strategies, ensuring consistent growth in competitive landscape.
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
- Generated leads and nurtured prospects to increase conversion rates with personalized email marketing initiatives, social media marketing, SEO and associated analytics.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Manage to achieve given target each year and increase sales by 50%.
Sales and Marketing Assistant Officer
HIMALAYAN GENERAL INSURANCE COMPANY LIMITED
11.2018 - 07.2021
- Enhanced client relationships through regular communication, addressing concerns, and providing prompt solutions.
- Boosted sales revenue by developing and implementing targeted marketing strategies.
- Analyzed market trends and competitor data to identify new opportunities for growth within target markets.
- Established and managed relationships with external data providers and research vendors.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Developed effective improvement plans in alignment with goals and specifications.
- Managed various marketing campaigns for successful product launches and increased brand awareness.
Sales and Marketing Assistant Prior to Bachelor
HIMALAYAN GENERAL INSURANCE COMPANY LIMITED
07.2017 - 11.2018
- Enhanced client relationships through regular communication, addressing concerns, and providing prompt solutions.
- Analyzed market trends and competitor data to identify new opportunities for growth within target markets.
- Assisted in creation of sales presentations tailored to individual client needs, resulting in higher closing ratios.
- Generated leads and nurtured prospects to increase conversion rates with personalized email marketing initiatives, social media marketing, SEO and associated analytics.
- Boosting business growth and development by product mixing, pricing, advertising and sales promotion selling and distribution channels.
- Enhancing marketing strategies and plans to execute target goals, and marketing objectives.
- Managed various marketing campaigns for successful product launches and increased brand awareness.
Education
Bachelor of Business Studies -
04.2001 -
Higher Secondary Schooling in Commerce -
04.2001 -
Primary Level Schooling -
04.2001 -
Skills
Client Relationship Management
undefinedAccomplishments
· Training on customer service fore front
· Let’s play sales
· Non-Life Marketing session - Beema Samiti
· Nation Insurance Academy (NIA) – General insurance training
· Entrepreneurship studies with Professor Dr. Philp From Norway
· Digitial Marketing - Online spothub
· Sales Summit 2021- Growth Seller
· Conference on “USHERING PARADIGM SHIFT IN THE INSURACNE INDUSTRY IN THE NEXT DECADE - RESILIENCE TO CHANGE” - BFIN in collaboration with BIMTECH
· Management Trainee
· “Exclusive Training on Reflection on Management Skills “ By Center For Innovative Governance Practices -(CIGP)
Timeline
Sales and Marketing Officer - HIMALAYAN EVEREST INSURANCE LIMITED
05.2022 - Current
Sales and Marketing Assistant Officer - HIMALAYAN GENERAL INSURANCE COMPANY LIMITED
11.2018 - 07.2021
Sales and Marketing Assistant Prior to Bachelor - HIMALAYAN GENERAL INSURANCE COMPANY LIMITED
07.2017 - 11.2018
Southwestern State Collage (Tribhuvan University) - Bachelor of Business Studies,
04.2001 -
Kathmandu Valley Higher Secondary School - Higher Secondary Schooling in Commerce ,
04.2001 -
Forward Academy Higher Secondary School - Primary Level Schooling,
04.2001 -
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